Meeting the Needs of Today’s Travelers

Rapid innovation and evolution in the hotel industry has many hoteliers wondering what they need to do in order to keep up and excel in this new environment. In a recent article for HospitalityNet, author Magnus Friberg offers some advice for keeping ahead of the curve.

Get Creative – Brainstorm about what sorts of non-traditional amenities or spaces you can offer in order to appeal to a wider variety of preferences.

Aim to Be Memorable – Successful hotels today are more than just a place to stay, they are their own experience, in and of themselves.

Use Social Media – Beyond online marketing, social media offers you a wealth of data, so take advantage of it! Learn more about the current generation of travelers and put that knowledge to use as you innovate.

Provide a Mobile Guest Experience – From check-in to checkout, and everything in between, make your hotel experience a mobile-friendly one for your guests.

For more details, read the article in full at HospitalityNet.