How Much Focus Should be Placed on Food Quality?

How important is food quality to consumers? A new study from the International Journal of Revenue Management gives some insight into diners’ preferences. The study, which involved over 2,000 restaurants, sought to identify the factors that would make consumers willing to pay more. As it turns out, service and ambiance rank higher than food quality, according to this study.

Restaurant Business editor Jill Failla explains, “The relationship between restaurant attributes and price point is concave at high-priced concepts but convex at their lower-priced counterparts. In other words, high- and low-end restaurants should be managed differently in terms of food quality, service and ambiance.”

To read more, see Failla’s article from Restaurant Business –