Hotel Management Strategies During the COVID-19 Pandemic

In the face of COVID-19, many hospitality businesses are struggling. In a recent article for HospitalityNet, Ally Northfield, Director at Revenue by Design, discusses how she is advising her hotel clients to proceed.

The author touches on the following areas:

1. Staying informed is key. Keeping up with the news on both national and local levels is very important. This information helps inform many strategies, such as travel schedules, event planning, and more.
2. Flexibility can be difficult but is very important right now. Many hotels are dealing with large cancellations. Consider offering alternate dates for prepaid bookings in order to keep future business and maintain strong customer relationships.
3. Everyone is dealing with a large volume of cancellations. Try not to let it drive you to despair or overwhelm you. Simply make note of all cancellations and task future follow-ups to try to recapture bookings down the line.

For further details, click here to read the article in full at HospitalityNet.